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Education

University of Texas, Austin, Texas

• Doctor of Philosophy, Advertising, August 2024
• Master of Arts, Advertising, May 2020

Chung-Ang University, Seoul, South Korea

• Master of Arts, Consumer and Advertising Psychology, August 2016
• Bachelor of Arts, Advertising and Public Relations, August 2014

Bio

Soya Nah is an Assistant Professor of Advertising and Public Relations. Nah received her Ph.D. in advertising from the University of Texas at Austin. Her research aims to answer questions about how strategic communicators can utilize different types of digital media to enhance the effectiveness of advertising. Specifically, her research centers around how mediated experiences offered by digital media impact the effectiveness of advertising, especially for health and environmental issues, by changing consumer psychology and behaviors. She teaches courses related to advertising and PR.

Courses

• CA 324 (W): Strategic Writing
• CA 502: Communication Theory

Publications

Nah, S., Williamson, D. L., Kahlor, L. A., Atkinson, L., Upshaw, S., & N’Tang Beb, J. L. (in press). The roles of social media use and medical mistrust in Black Americans’ COVID-19 vaccine hesitancy: The RISP model perspective. Health Communication.

Nah, S., Williamson, D. L., Kahlor, L. A., Atkinson, L., N’Tang Beb, J. L., & Upshaw, S. COVID-19 vaccine hesitancy in Cameroon: The role of medical mistrust and social media use. Journal of Health Communication, 28(9), 619–632.

Nah, S., Oh, J., & Atkinson, L. (2023). Interactive health messages work better for those who feel less in control: The role of external locus of control and risk perception. Journal of Health Communication, 28(5), 321–334.

Nah, S., & Oh, J. (2023). Interactivity can enhance the effectiveness of threat appeals: Implications for preventive health websites. Health Communication, 38(1), 141–151.

Khoo, G. S., Oh, J., & Nah, S. (2021). Staying-at-home with tragedy: Self-expansion through narratives promotes positive coping with identity threat. Human Communication Research, 47(3), 309–334.

Oh, J., Jin, E., Sudarshan, S., Nah, S., & Yu, N. (2021). Does 360-degree video enhance engagement with global warming?: The mediating role of spatial presence and emotions. Environmental Communication, 15(3), 1–18.

Oh, J., Sudarshan, S., Jin, E., Nah, S., & Yu, N. (2020). How 360-degree video influences content perceptions and environmental behavior: The moderating effect of environmental self-efficacy. Science Communication, 42(4), 423–453. 

Kim, J., & Nah, S. (2016). The effect of tensile price claims on purchase intention: Focusing on timing of discount and term of discount. The Korean Journal of Advertising, 27(6), 149–177.